Evaluation Part 3: " What Have You Learned From Your Audience Feedback? "

Below is a green screen video response to my answer for this evaluation question.

Evaluation Part 2: " How Effective Is The Combination of Your Main Product and Ancillary Texts? "

Below is a PowerPoint response/answer to this evaluation question.

Evaluation Part 1: " In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products? "

A music video follows the conventions of the typical and stereotypical influences that are imposed through the music video theory of Goodwin's Analysis Theory. After being part of a group previously, I decided to leave and venture into creating my own separate music video just over a month ago from now. I decided to create a romantic pop/ballad music video to Ariana Grande's - 'Tattooed Heart'.

I researched into various music videos within this similar genre of ballads and what I found in particular was the majority of these music videos featured heavily the artist and followed a simple yet relatable narrative. So, by learning from this, I decided to indeed follow this convention by heavily featuring my artist Chloe and keeping a simple yet relatable narrative of romance that the audience watching can strongly relate to. Within my music video, it follows the narrative of a young couple going on a date together at the Canary Wharf London Winter Lights Event. Throughout my video, it shows the two being heavily in love doing typical things that young couples do - for example - holding hands, hugging, kissing and chasing after each other. This is a common narrative seen within other real music video products. 

As my music video progresses, it also heavily features the singers iconic elements, which are the dazzling lights and the projector love hearts. I decided to use this because by looking at other conventional ballad/pop music videos like Ariana Grande's, her music videos usually consists of compelling and engaging visual effects. So, I felt as though it was more than essential to incorporate this idea/technique into my own music video through those props. I used christmas lights for the dazzling lights scenes and a projector which projected animated love hearts in front of and behind Chloe. I also learnt that most conventional music videos within this genre often have their mise - en - scene within their music video relate, be symbolic and represent the words being sung within the song. So, I again found it more than essential and necessary to do this in my video. For example, when Chloe sings the words 'Tattooed Heart' on the second verse/chorus, there is a focus pull from a blurry dazzling light heart to a clear and focused heart, which relates towards the words being sung in the song. 

I also discovered how the pacing of the majority of music videos essentially are fast paced and cuts in almost every shot to engage and keep the audience attracted and not become tired of what they're seeing on screen. As I found this to be a crucial element within real music video products such as Ariana Grande's 'Dangerous Woman' music video, I knew I also had to closely follow this convention in order to ensure that my music video fits within the conventions of what a music video should indeed look like. These are some of the elements that I followed from Goodwin's Theory in terms of pacing tempo and relating things on screen to the words of the song being sung. 

FINAL MUSIC VIDEO:

This is the official final version of my music video for my media coursework of: 'Tattooed Heart' by Chloe. Filmed, edited and directed by myself. 

'Tattooed Heart' Music Video Evaluation

For my music video, I made sure that I closely followed the given brief and specification for my music video 'Tattooed Heart'. I decided to work on my own after previously being in a group for the Adele music video. After deciding to part ways and make the decision to make my own music video with a new song and new but essentially similar artist, I embarked on the creative process and direction for my new music video. 

The theme that I was going for in this music video was to be cute, light-hearted, tongue in cheek and romantic, which was a narrative in which I felt anybody watching the video would strongly be able to relate to. I wanted the theme of love, romance, neon lights and high-key lighting to be extremely present and noticeable throughout my video as I felt as though this was striking and compelling elements in order to engage the audience and have them follow the story of two young people in love embarking on their date together in Canary Wharf. 

In my opinion, I feel as though I have followed the necessary and essential techniques of how a music video should look and feel towards the audience through the micro and macro-features that I have incorporated into my music video in terms of: props, lighting, neon lights, a change in setting throughout each act of the music video, mies-en-scene, and costume, which are all techniques that I feel as though makes a music video stand out and identifiable. 

Digipak Magazine Advert for Chloe:

This is my digipak magazine advert promoting my artist - Chloe's - brand new album 'A Love Story'. For my magazine advert, I decided to use the same album cover to feature on the front of the magazine advert so that the audience can easily identify themselves with the album. The advert also features social media details, album release date details, 5 star reviews from respected music magazines and, what single features on the album. The colour scheme for this magazine advert I created matches a pink theme which is the pink top you can see the singer wearing, along with the pink theme behind the CD's within the digipak. I edited this on Photoshop.

Digipak for: Chloe - A Love Story album

By leaving the previous group that I was in, I knew that I had to make a brand new digipak for my new artist 'Chloe'. After staying behind after school previously, we took multiple pictures with different lighting and the dazzling lights to fit within the digipak. I used Photoshop to edit the pictures together. This is all of the album cover, track list, lyrics booklet, photo album and the 2 CD arts put altogether. 

BONUS DVD:

This is the Bonus DVD. It features a lighter pastel pink tone/colour on the background of the CD casing to establish that this is an extra CD, whilst also using the same CD art to keep consistency. The typography for 'Bonus' is Infinite Stroke whilst the typography for 'DVD' is the 'Gill Sans'.

CD COVER ART:

This is the CD cover art for Chloe. It features the outside box of a lighter pastel pink colour which still fits the theme of innocent and cuteness of the artists and the rest of the album however, I chose to make both CD backgrounds a lighter pink colour so that this stood out from the rest of the colours and the consumer would immediately identify and establish that this is the CD for the album. I used both of the typography's from the album cover along with a extreme close up shot of the singer with her dazzling lights in front of her face from the video as the CD art. 

PHOTO ALBUM:

This is the Photo Album cover which features a mid-shot of the singer holding her iconic dazzling lights whilst also looking up and being happy. I used the consistent colour scheme theme of dark grey again with the typography font being of 'Gill Sans'. 

LYRICS BOOKLET:

This is the Lyrics Booklet which can be found inside of the album's digipak. This contains the lyrics to each tracks of the album. This features a close-up shot of the singer looking directly at the audience as they open the digipak. The colour scheme again is dark grey to fit the theme and keep it consistent along with the typography being of the font 'Gill Sans'.

TRACK LISTING BACK COVER:

This is the album back cover. It includes the track listing for the songs on Chloe's album, along with a bar/scan code, information copyright details and the artists record label, RCA. This cover features a mid shot of the singer again looking directly at the audience, with her signature christmas dazzling lights also being within the frame as this is her iconic theme. Again, I followed the colour scheme of a dark grey. The typography font used for the writing was the 'Gill Sans' font. 

ALBUM COVER:

This is the album cover for Chloe's 'A Love Story'. It features a close-up shot of the singer's face looking centre into the audiences eyes. I chose the 2 fonts for the typography of the album cover including the 'Infinite Stroke' to use as the singer's name as it looked handwritten and I used the 'Gill Sans' font as the title of the album as it was simple and easy to read. I made the background a dark grey colour with a hint of white highlights behind the singer to emphasise her to the audience. 

Pictures Taken for Digipak:

Below is a slide show of the pictures that I took of my artist Chloe. These pictures will be the pictures used for her digipak. These are the pictures that I had taken before editing. 

Feedback for my Digipak and my Magazine Advert for Chloe:

After displaying my first draft of my digipak and the first draft of my magazine advert for my digipak in front of my classmates and my teacher and received feedback on how to improve on this. I was told that people didn't necessarily like the choice of font that I used, some of the photos inside of my digipak and the colour scheme of my digipak. I was also told that they weren't in favour of my magazine advert for my digipak either due to the bright colour scheme being distracting and the choice of multiple fonts. So, I was advised to change some of the pictures, change the font to a more simpler font and change the colour scheme to a darker colour.

First Draft of Magazine Advert for Digipak of Chloe:

This is the magazine advert advertising the digipak of Chloe. It features the same scheme of the digipak in terms of the projector lights so that the audience can relate the album to the magazine advert. It also features the release date of the album so that the audience knows when to expect the album, along with the ways the audience can listen to the music and where to keep up to date with the artist on social media.

First Draft of Album Digipak for Chloe:

This is the first draft of my magazine album digipak. It features the artist 'Chloe' in every section of the digipak so that the audience knows who the artist and can easily identify with her. It features the love hearts that I used for the projector scenes along with her iconic dazzling lights. I decided to use a brighter colour scheme to fit the appeal of that attributes of the artist being cute, young and appealing towards the younger audience of girls. 

Today, myself and Chloe stayed behind after school to film the re-film the final act of my music video. We used the dazzling christmas lights but, to our advantage, we had access to using a stage. This is what I felt would be perfect for the final act of the video as this would ensure that I grand ending would be visible from this location. I also played around with the lighting to evoke different atmospheres and moods. This is where I also took the new pictures for my digipak for 'Chloe'. 

New Font Research:

As I knew that I had to create a new digipak for my artist Chloe, I research on dafont.com different fonts in which I could use as the typography. After spending extensive amounts of time researching, I came across 1 font choice which caught my attention and that will essentially be used within my digipak. I also found another font from Photoshop which fitted the font I wanted the album typography to be. The 2 font choices were:

Infinite Stroke:

Gill Sans:

After filming what we had filmed the day before previously, I began editing into the already existing video the extra shots. We also re-shot the piano sheet scenes at the beginning and end of the video because the previous one had 'Ariana Grande' on them which I noticed, so I reshot the scenes with a edited version of it now saying 'Chloe's' name. 

Today, me and Chloe stayed behind during school to film an extra scene for the 'Tattooed Heart' music video. After multiple things went wrong during trying to find a room to film in and difficulty with the camera, I still managed to record some footage to put into the music video. The scene I filmed consisted of christmas lights behind Chloe, along with a microphone stand and her singing into it. 

After re-evaluating this scene in particular, I decided that I may in fact re-shoot these scenes in the desired location that I initially wanted in the first place, which was in a darker room with spotlights and more cinematography shots available. I will be looking to do this on the following Thursday.