The Digipak

After spending countless amounts of time, I have finally been able to finish my Digipak for 'Jazmine'. This Digipak contains: the album cover, album track listing, lyrics book, photo gallery, the CD of the album and a bonus DVD content which shows the album making process. After receiving feedback from the previous 1st draft of my first Digipak template design, I took this feedback aboard and made the essential altercations to make sure my Digipak was of best quality. 

The Change of Narrative

After evaluating on the narrative process of the previous song for our music video 'Hurt' we found that the narrative would essentially be much harder to convey and show through the silhouette scenes in general. Also, it proved to be too time consuming to try and find people to help perform in front of the silhouette background. So, by changing the song for our music video to 'Love In The Dark', I felt as though this would be easier to convey the narrative of a heartbreak and a break up. The new narrative for the new music video will revolve around this through the silhouette scenes as Jazmine will be infront of symbolic imagery related to a heartbreak in terms of images of broken love heats, her throwing a hear locket that is given to her by her former boyfriend to the floor and other related symbolic imagery of a breakup. The video will still feature Jazmine performing her contemporary dance routine along with miming.

Change of Song Choice

After deciding that Christina Aguolera's song 'Hurt' isn't necessarily suitable for our artist, we collectively decided to change the song to Adele'a ballad 'Love In The Dark'. We decided to make this change as we felt as though the narrative of a breakup would be easier with this song as it is lyrically more tangible as opposed to the previous father and daughter narrative idea with 'Hurt'. (This version on YouTube is sped up but this isn't the sped up version we will be using).

Change of Font

After the feedback I received from our pitch, I found that not everyone was essentially fond of he original 'Team Captain Font' that I decided to use as the logo and font/typography for 'Jazmine' as people felt it didn't suit my artist appropriately. So, after taking this into account, I decided to do further research into 'dafont.com' and I came across a more subtle, classy and elegant font: 'Delta'. I felt as though this Font now perfectly suited with our artists and was a typography that I was happy to use.

Photo's Edited for Possibilty of being on the Digipak for JAZMINE

After evaluating countless times as to which pictures from the photo shoot I best fit my digipak for 'Jazmine', the below images were the final pictures that I decided to choose. To edit these pictures below, I used the editing software of Photoshop. By creating these pictures and editing them, I learnt the valuable skills of shortcuts within Photoshop and how to operate with the software to ensure I have theb best edited picture standards. I learnt how to erase difficult and small but significant details within the pictures, enhance them to their best of quality and, play around with different effects and positioning. Within this PowerPoint below, I will explain why I decided to choose each photo for my digipak. 

Feedback on our Pitch from Class Members

This is a powerpoint presentation containing the feedback that our group received for the pitch presentation for our artist: 'JAZMINE'.

From the feedback, there was a variety of different things that my classmates liked about the pitch. For example, what I found they liked was the animatic storyboard for the potential music video, good biography, good explanations on points about JAZMINE, we were really in-depth and descriptive, a well-thought out narrative, artist fits well with the genre of music and, a good and detailed digipak created by myself. However, there were a couple of areas that my classmates thought that we culd improve on. For example, the logo typography of 'TEAM CAPTAIN' wasn't necessarily everyone's taste, along with some repetitive scenes within the animatic and, developing the narritve more. 

By taking into account the feedback given to our group, we will ensure to evaluate them and improve upon the feedback in order to make our pitch, our artist, our typography font and the narrative and shots for our music video. 

The Pitch

To illustrate what our possible idea is for the music video and the possible narrative for our music video, me, Jazmine and Danny constructed a brief concept idea as what the music video may potentially look like. Since then, me and Jazmine have stayed behind consistently to help create the pitch which I created on PowerPoint to present to the class. The pitch includes information about our artist, their mood board and audience profile, along with the digipak and advertisement poster with a description of our possible idea of the music video. Me and Danny both presented our pitch to the class in order to express how our music video could possibly work. 

Below is the PowerPoint for the pitch created by me (Tyrell) and helped by Jazmine. 

The Photoshoot

Today, me, Jazmine and Danny decided to stay in our free period and create our vision for the photoshoot which will include potentially the album cover and digipak photo's for our artist 'JAZMINE'. We used props such as: a white background sheet, along with high-key lighting and the high definition cameras to take our pictures. In terms of make-up and costume, we managed to get Jazmine to wear natural coloured make-up with the exception of the current colour - brown - being her lipstick. For clothing, we also ensured that Jazmine would wear her black leotard with an oversized shirt, matching well with the theme of contemporary dance and sophistication yet trendiness with the popular make-up that most teenage girls wear. We took many shots from different camera angles such as: canted angles, high angles, low angles, close-ups on her face, mid shots and full portrait long shots.

Below is a PowerPoint of some of the photos that me and Danny took on the day.

Animatic of Storyboard for music video

I decided to create an animatics for the storyboard for the music video. I ensured that I stayed behind after school to complete the animatics which follows the storyboard along with the song 'HURT' being played along in the background. This indicated to the audience where and when certain things will be happening within the video, giving the audience an insight into how the video may possibly look. To create the animatics, I used the editing software: 'Final Cut Pro'.

Inspiration for Silhouette

The concept and idea for the silhouette scenes for the music video came from the winners of the UK TV show 'Britain's Got Talent'. After watching their silhouette reliant performance, this inspired both me and Jazmine to want to somehow incorporate this into the music video project. Below is a video clip of the winner's performance on the TV show. 

Storyboards for music video: 'HURT'

After negotiating between myself, Danny and Jazmine, we created the main narrative for our music video and, we have started to plan how the music video will look and be executed. I drew each scene and shot which takes place within the storyboard and within the music video.

Magazine poster promoting JAZMINE's digipak album (Hand-drawn template)

After researching multiple different digipak magazine posters, I decided to hand-draw a digipak album poster promoting JAZMINE's new album 'The Illusion Of Love'. On this poster, it includes the same album cover from the digipak, the name of the artist, the name of the album, links to her social media and website, the release date of the album along with the option to pre-order, where you can stream/buy the album online such as: Spotify, Apple Music, YouTube and Google Play Music and finally, a barcode phone scanner that when somebody scans it on their phone, their phone screen automatically begins to play the music video from the lead single 'Hurt'.  

The Music Video Narrative

The narrative for our music video 'Hurt' follows the theme of Jazmine growing up and maturing as an adult. It begins with Jazmine as a child - in silhouette form - and her father being loving and nurturing, taking part in father and daughter bonding activities. But as the song progresses, we see Jazmine mature into her teenage and more adult life and, whilst she makes this transition into adulthood, she begins to forget her acknowledgement with her father. This results in the pair having an argument and Jazmine leaving on her accord. These scenes are shown within silhouettes and allures to the idea of a flashback through her life whist the star sings and dances throughout the video.

Digipak hand-drawn template for 'JAZMINE'

As part of my research into possible digipak templates and designs for our album's Digipak, I decided to hand draw and create a paper versioned digipak for Jamzine's album 'The Illusion Of Love'. My digipak includes: a front cover of a face shot close-up of my artist, a lyrics page from the songs on the album, a CD and bonus DVD section with an image of our artist behind it, an extra picture of Jazmine which contains extra photo galleries and a back cover of the track-listing of the songs on the album. 

Christina Aguielera - 'Hurt' Song Choice

This is the song we as a group have decided to choose for the music video for our artist "Jazmine". After me and Jazmine researched into our artists musical taste of pop ballads, we felt as though this song was a perfect fit for the theme or sadness within our music video.