I have decided to create a cross-media case study on Beyoncé. I've decided to present this in the form of a PowerPoint presentation. Throughout this presentation, I will be giving details on the singer, how she is promoted, a detailed Goodwin Analysis on her latest music videos and, a cross-media conclusion. The majority of pictures that I have used within this PowerPoint have been hyper-linked with YouTube videos so be sure to click the pictures within my PowerPoint for the videos.
Thursday 4 August 2016
Wednesday 3 August 2016
4 Music Video Analysis:
Lady Gaga (feat Beyoncé.) - Telephone (2010):
Telephone is a 2010 music video performed by Lady Gaga and Beyoncé. The music video was directed by Jonas Akerlund. It is clear from the font used within the music video and the style of the music video that intertextual reference has been used due to the atmosphere and theme of the music video having a similar feel to Quentin Tarentino's movies. The music video runs for a total of 9 minutes and 30 seconds. Interestingly, this music video has its own narrative in which it follows, almost story telling similar to movies. The music video was evidently highly controversial post its release due to it featuring mass-murders, along with a variety of different explicit content. It's clear to see how because of the success of - for example - Michael Jackson making movie-like music videos, this is what may had inspired Lady Gaga in order to also have that same type of success. This music video uses a variety of saturated colouring, along with high-key lighting and stylistic editing. The music video also features dialogue in between the song and the video.
Nicki Minaj - Anaconda (2014):
Anaconda is a 2014 music video performed by Nicki Minaj. The music video was directed by Sanna Hamri. This music video falls nothing short of a typical, mainstream music video trying to appeal to the mass audience. What is evident and note-worthy most about this music video is that it is very degrading to women and, over-sexualises certain things about women in order to appeal to the male audience (which links well with Laura Mulvey's Male Gaze theory which states how the media portrays women in an attractive and sexual manner in order to attract the male audience). The video consistently portrays Nicki Minaj in a sexual manner with phallic imagery being used and explicit dance routines. Interestingly, product placement and synergy is present within the music video as you can see the 'Beats Pill' speaker being used by the singer.
PSY - Gangnam Style (2012):
Gangnam Style is a 2012 music video performed by the South Korean singer PSY. The music video was directed by Cho Soo-Hyun. This music video follows a very conventional narrative, but delivers with a memorable and catchy dance routine. What is significant to mention about this music video in particular is that despite the music being in another language opposed to English, the music video has still proven to be extremely successful. When the music video was released, it quickly became the most watched music video on YouTube and the entire internet by raking in a total of almost 3 billion views to date. The music video was internet and worldwide sensation, which essentially worked to the advantage of both PSY and his record label.
Lil Wayne, Wiz Khalifa & Imagine Dragons - Sucker For Pain (2016):
Sucker For Pain is a 2016 song performed by Lil Wayne, Wiz Khalifa and Imagine Dragons. The music video was directed by David Ayer. What is interesting about this music video in particular is that it serves for 2 purposed/objectives. The primary purpose that this music video serves is to inevitably promote the artists featured within the song and, to give the song some kind of visual meaning. However, the music videos secondary purpose is also to promote the movie accompanied: Suicide Squad. Some music videos are actually created solely to promote a movie which it is linked to, as if the music video is just an extended promoter for the movie. Throughout the entire majority of the music video, scenes and clips are edited together from both the music video and from the movie itself, giving the audience an understanding that this music video is linked to the movie.
Telephone is a 2010 music video performed by Lady Gaga and Beyoncé. The music video was directed by Jonas Akerlund. It is clear from the font used within the music video and the style of the music video that intertextual reference has been used due to the atmosphere and theme of the music video having a similar feel to Quentin Tarentino's movies. The music video runs for a total of 9 minutes and 30 seconds. Interestingly, this music video has its own narrative in which it follows, almost story telling similar to movies. The music video was evidently highly controversial post its release due to it featuring mass-murders, along with a variety of different explicit content. It's clear to see how because of the success of - for example - Michael Jackson making movie-like music videos, this is what may had inspired Lady Gaga in order to also have that same type of success. This music video uses a variety of saturated colouring, along with high-key lighting and stylistic editing. The music video also features dialogue in between the song and the video.
Nicki Minaj - Anaconda (2014):
Anaconda is a 2014 music video performed by Nicki Minaj. The music video was directed by Sanna Hamri. This music video falls nothing short of a typical, mainstream music video trying to appeal to the mass audience. What is evident and note-worthy most about this music video is that it is very degrading to women and, over-sexualises certain things about women in order to appeal to the male audience (which links well with Laura Mulvey's Male Gaze theory which states how the media portrays women in an attractive and sexual manner in order to attract the male audience). The video consistently portrays Nicki Minaj in a sexual manner with phallic imagery being used and explicit dance routines. Interestingly, product placement and synergy is present within the music video as you can see the 'Beats Pill' speaker being used by the singer.
PSY - Gangnam Style (2012):
Gangnam Style is a 2012 music video performed by the South Korean singer PSY. The music video was directed by Cho Soo-Hyun. This music video follows a very conventional narrative, but delivers with a memorable and catchy dance routine. What is significant to mention about this music video in particular is that despite the music being in another language opposed to English, the music video has still proven to be extremely successful. When the music video was released, it quickly became the most watched music video on YouTube and the entire internet by raking in a total of almost 3 billion views to date. The music video was internet and worldwide sensation, which essentially worked to the advantage of both PSY and his record label.
Lil Wayne, Wiz Khalifa & Imagine Dragons - Sucker For Pain (2016):
Sucker For Pain is a 2016 song performed by Lil Wayne, Wiz Khalifa and Imagine Dragons. The music video was directed by David Ayer. What is interesting about this music video in particular is that it serves for 2 purposed/objectives. The primary purpose that this music video serves is to inevitably promote the artists featured within the song and, to give the song some kind of visual meaning. However, the music videos secondary purpose is also to promote the movie accompanied: Suicide Squad. Some music videos are actually created solely to promote a movie which it is linked to, as if the music video is just an extended promoter for the movie. Throughout the entire majority of the music video, scenes and clips are edited together from both the music video and from the movie itself, giving the audience an understanding that this music video is linked to the movie.
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